Netflix announced on Thursday that it has bought InterPositive, a filmmaking technology company founded by actor Ben Affleck that produces AI-powered tools for film production.
According to Netflix, InterPositive’s mission, to use emerging technology in ways that protect and expand creative choice, is deeply aligned with the streaming platform’s belief that innovation should serve storytellers and the creative process.
Financial terms of the deal are yet to be disclosed.
Academy Award winner Affleck founded InterPositive in 2022 by creating an AI model trained to understand visual logic and editorial consistency, while maintaining cinematic rules under real-world production constraints such as missing shots or incorrect lighting.
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Artists at the center
“We also built in restraints to protect creative intent, so the tools are designed for responsible exploration while keeping creative decisions in the hands of artists,” Affleck said.
Affleck is set to join Netflix as a senior advisor, while Netflix will be onboarding InterPositive’s entire team into the company through the acquisition.
According to Netflix, the move is an investment in creator-led innovation that keeps filmmakers at the center of the process.
“The InterPositive team is joining Netflix because of our shared belief that innovation should empower storytellers, not replace them,” said Elizabeth Stone, Netflix Chief Product and Technology Officer, in a statement.
“InterPositive’s impressive technology is purpose-built for filmmakers and showrunners to work with tools that naturally support their creative visions and how they want to bring them to life.”
AI has become a growing presence in Hollywood, with studios such as Walt Disney allowing the use of its intellectual property in AI-generated content.
However, concerns that the tools will put actors, screenwriters and other staffers out of work still remain.
Bela Bajaria, Netflix Chief Content Officer, stated: “We believe new tools should expand creative freedom, not constrain it or replace the work of writers, directors, actors, and crews.
“Ben and his team at InterPositive are part of a long tradition in our industry of artists leading the way in how innovation is used in storytelling.
“Their work is about giving filmmakers more choices, more control and more protection for their vision.
The acquisition is the streaming giant’s first since backing out of a high-stake battle to acquire Warner Bros Discovery’s studio and streaming assets after Paramount Skydance’s rival bid was deemed as superior.
Elan Castanares 
Newsjustnews writers