Liam and Noel Gallagher could each earn up to £100 million from Oasis’ 2027 reunion tour and wider commercial opportunities, as the band’s return continues to prove more lucrative than ever, a financial expert believes.
Speaking to ticket comparison platform SeatPick, financial expert Rob Wilson revealed that the band’s 2027 tour could generate between £350million and £400million in ticket sales alone, with the Gallagher brothers potentially earning up to £75million each from touring before tax.
Rob added that merchandise, licensing, streaming and commercial partnerships could push their individual earnings towards £100million, as Oasis capitalise on their huge nostalgic appeal and a new generation of fans.
With 38 dates already confirmed, including major stadium shows in Manchester, Glasgow and Knebworth, the expert believes the band’s scarcity value and continued demand could help make their 2027 reunion one of the most commercially successful tours in music history.
Whilst the Gallagher’s are making millions, SeatPick’s data on resale tickets reveals how Brits could save hundreds and still get their Oasis fix.
Whilst the average price for a ticket in the UK sits at £825, a trip across the channel could save you over £200 with average prices sitting at just £588 in France.
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On another level
Wilson said: “I think what we first need to recognise is that Oasis have really transcended being just a rock or indie band going on tour.
“They’ve become one of the most commercially valuable live entertainment properties in the world. That’s not to say they weren’t huge in the 90s, but the relaunch of these reunion tours has taken them to another level commercially.
“When you start looking at the numbers, they’re actually quite extraordinary.
“The 2025 reunion tour generated somewhere around £300million in ticket sales alone, and the reports at the time suggested Liam and Noel each earned upwards of £50million from that tour.
“So we’ve already got a pretty compelling benchmark for what the 2027 tour could deliver.
“We’ve got 38 dates already confirmed for 2027, including major stadium shows in Manchester, Glasgow and, crucially, Knebworth.
“I think ticket revenues are likely to exceed that £300million mark and probably end up somewhere between £350million and £400million, depending on the final ticket mix, hospitality sales and the additional dates they’re almost certain to add.
Expensive operations
“It’ll also be really interesting to see whether they lean further into corporate hospitality and those higher-end premium tickets, rather than relying on some of the dynamic pricing we saw causing controversy in 2025.
“The other thing we need to distinguish is the difference between what the tour itself generates and what the Gallagher brothers actually earn, because stadium tours are incredibly expensive operations.
“You’ve got promoters, venues, production, logistics, security, insurance and a huge workforce supporting every single show.
“All of those costs have to come off before we start talking about Liam and Noel’s earnings.
“But if we go back to those underlying 2025 figures, I think we’re on pretty safe ground saying they’ll earn at least £50 million each again.
“I’d probably add around 50% onto those figures, so I’d put an upper estimate at roughly £75million per person for the 2027 touring operation before tax.
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Premium entertainment product
“That’s not a confirmed figure – it’s my commercial projection based on the scale of the 2025 tour and the economics behind it.
“There’s another dimension that’s probably even more interesting, even though it isn’t directly tied to ticket sales.
“Oasis have effectively turned 90s nostalgia into a premium entertainment product.
“They’ve brought back their original audience, many of whom are now in their 40s and early 50s with much greater disposable income, while also attracting an entirely new generation discovering the band – especially live – for the first time through social media hype.
“That creates opportunities that go well beyond ticket sales.
“You’re looking at merchandising, licensing, streaming and a whole range of commercial partnerships that all add to the wider value of the Oasis brand.
“Then you’ve got the scarcity factor, because nobody really knows how many more chances there’ll be to see Oasis perform together.
“In entertainment economics, scarcity combined with extraordinary demand creates enormous pricing power, so it’ll be fascinating to see whether those dynamic pricing debates resurface again.
Financial transformation
“When you start adding all of that together – the merchandise, licensing and wider commercial opportunities – I think that £75million estimate starts edging towards £100million for each of them, and potentially even higher if those commercial opportunities are fully activated and prove particularly successful.
“When you put it all together, it’s a remarkable financial transformation for a brand that spent 16 years barely speaking to each other.
“But it also demonstrates the commercial value Oasis has today, and arguably that value is even greater now than it was at the height of their original success back when I was just a teenager.”
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