Milan Fashion Week has revealed it will go fur-free, with the announcement coming after the European Citizens’ Initiative for “Fur Free Europe,” which demands a European Union-wide ban on fur cultivation and sales.
The National Chamber of Italian Fashion (CNMI) declared that fur will no longer be promoted at any of Milan Fashion Week’s official events or on social media, beginning with the Spring/Summer 2027 collections in September 2026.
“The adoption of these Guidelines is a further step in the drive for responsibility and sustainability that Camera Nazionale della Moda Italiana has been carrying forward for over a decade now in support of Made in Italy,” said CNMI chief executive officer Carlo Capasa.
The announcement comes after pressure from animal rights organisations to outright forbid fur, a step that fashion weeks in New York, London, and Copenhagen have already taken.
Numerous luxury brands, such as Gucci, Prada, and Armani Group, have already abandoned fur.
Meanwhile, Fendi, who has a tradition of using fur, has not abandoned its use, but has debuted a collection that used “remodelled” furs, which are pieces from vintage furs that have been transformed into new styles.
According to the guidelines published by CNMI, although it will not stop companies from using fur in collections outside of Milan Fashion Week, it will urge them to go fur-free.
Animal rights activists call to action
The decision by CNMI was reportedly made after consultation with top animal advocacy groups.
“The CNMI guidelines will help make the Milan Fashion Week runways become fur-free.
“This guidance is an ethical and responsible choice, consistent with the sustainability commitments made by its members,” said Animal Free Fashion Unit at Anti-Vivisection League head Simone Pavesi.
“Italian fashion brands looking to be relevant in today’s world would be smart to follow this fur-free trend. This is also great news for the future of material innovation,” added Humane World for Animals Fashion Policy Director PJ Smith.
However, Collective Fashion Justice founding director Emma Hakansson called the action “historic” for the Italian fashion business but pointed out that it falls short of a full ban.
“Without a fur-free policy like those in place at New York and London Fashion Week, cruelty is not assured to be off the runway in Milan… We look forward to continuing engagement with CNMI towards further protecting vulnerable animals,” Hakansson stated.
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