Popular K-pop girl group TWICE is scheduled to headline this year’s Victoria’s Secret Fashion Show, marking another milestone for the group as they celebrate their 10th anniversary.
Victoria’s Secret announced on October 8 that the nine-member K-pop girl group will be performing at the highly anticipated fashion show on October 15 in New York City.
They will join a star-studded line-up of performers including KAROL G, Madison Beer and Missy Elliot, making it another all-female line-up following last year, which included Cher, Blackpink’s Lisa and Tyla.
“We’re so thankful to Victoria’s Secret for including us in this unforgettable event ahead of our 2026 world tour across North America, Europe and the UK, ” TWICE said in a statement, as quoted by Billboard.
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A milestone achievement
This makes the group composed of Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung and Tzuyu the first-ever K-pop group in history to headline the fashion show.
But this is not the first time the group made history as they recently became the first K-pop girl group to headline Lollapalooza.
TWICE performed on the third day of this year’s four-day festival, which was held annually at the Grant Park in Chicago, where they treated the fans and audiences with their high-energy set of 21 songs, The Express Tribune reported.
Their performance featured hits such as “The Feels,” Fancy” and “One Spark,” as well as the title track for their newest album “This Is For,” which has the same name.
Members Jeongyeon, Jihyo and Chaeyoung also performed their version of “Takedown,” an original soundtrack of the hit Netflix film Kpop Demon Hunters, sealing the Honmoon with a drone light show.
No way but up
Aside from headlining iconic festivals, the group is also enjoying chart success as their latest full-length album “This Is For” remains at number 180 in the Billboard 200 after 12 straight weeks, making it their longest-charting release.
This achievement exceeds previous records, including their 2023 mini album “READY TO BE,” which charted for 11 weeks, signalling that there’s no way but up for the record-breaking girl group.
TWICE is also the longest-charting female K-pop act on the Billboard Artist 100 chart with 63 weeks on the list, proving their global popularity.
In addition, their hit “Strategy” featuring Megan Thee Stallion recently surpassed 100 million views on YouTube, making it their 25th music video to reach that milestone, the most for any female group.
These record-breaking successes came as the group is in the middle of their 56-show “This Is For World Tour,” which began on July 19 at Inspire Arena in South Korea and will conclude at the O2 Arena in London next year.
Celebrating a decade together
To mark their 10th anniversary, TWICE released a special album titled Ten: The Story Goes On on October 10. The album features 10 tracks, including “Me + You” and solo songs from each member.
The solo songs included “MEEEEEE” by Nayeon, “Fix a Drink” by Jeongyeon, “Move Like That” by Momo, “Decaffeinated” by Sana, “ATM” by Jihyo, “Stone Cold” by Mina, “Chess” by Dahyun, “In My Room” by Chaeyoung, and “Dive In” by Tzuyu.
In a press release, the new album celebrates TWICE’s evolution, “honouring their collective journey while spotlighting the unique artistry of each member.”
Additionally, the group will screen their 10th anniversary documentary “TWICE: ONE IN A MILLION” in Hong Kong, Macao, Philippines, South Korea, Taiwan and the United States on October 20, their debut date.
It will also be screened in Japan on October 24 as well as several European countries such as Belgium, Croatia, France and Greece in November.
Formed under JYP Entertainment through the survival show “Sixteen” in 2015, TWICE has become one of the most influential and beloved K-pop groups globally with their catchy songs, powerful choreography and strong stage presence.
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Geoffrey H. Latayan 
Vivien Bernardino