The Philippines saw a 6.3% increase in visitors from Taiwan in 2025, driven in part by a visa-free entry programme and expanded transport links.
Data released by the Department of Tourism (DOT) showed that Taiwanese arrivals reached 213,928 last year, up from 201,203 in 2024.
The DOT described the growth as a reflection of improved travel access, restored connectivity, and sustained promotional efforts, noting Taiwan’s continued significance as a source market in Northeast Asia.
Strengthening regional connectivity
Taiwan’s outbound travel market expanded by 12.4% in 2025, with Japan, Greater China, South Korea, Vietnam and Thailand remaining the top destinations.
The Philippines ranked 9th among Taiwanese outbound destinations.
Chriselle May Yambao, Tourism Attaché of the Department of Tourism in Taiwan, said the growth highlights the steady return of Taiwanese travellers despite intense regional competition.
“It confirms that our market fundamentals remain strong and that demand for Philippine destinations continues to be resilient,” she said in an interview with the Philippine News Agency.
The DOT attributed the increase to measures that eased entry and improved connectivity, including expanded commercial and charter flight operations.
Airlines were able to respond more effectively to seasonal demand, while new cruise itineraries enhanced maritime access.
“Improved connectivity and easier travel access were the main pillars of this recovery. With more flights, more cruise options, and visa-free entry, travelling to the Philippines became more convenient and attractive for Taiwanese visitors,” Yambao added.
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Promoting diverse experiences
The DOT maintained a visible presence in Taiwan through trade engagements, promotional campaigns, and market-facing initiatives.
The agency emphasised a strategy focused on safety, accessibility, and value, rather than short-term price incentives.
Taiwanese travellers in 2025 showed strong interest in a variety of offerings, including beach and island destinations such as Boracay, Palawan, and Cebu, diving and marine tourism, cruise trips, Meetings, Incentives, Conferences, and Exhibitions programmes, group travel, and English-language learning opportunities.
The department noted that this diversified portfolio helped stabilise the market across different segments, allowing recovery to progress steadily through the latter part of the year.
Visa-free entry for Taiwanese tourists, implemented on 1 July 2025, allowed visitors to stay for up to 14 days.
The measure reciprocates Taiwan’s extension of visa-free entry for Filipino nationals, which was granted for one year in 2024.
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