K-pop girl group BLACKPINK on Friday released their long-awaited mini album Deadline, nearly four years after their 2022 full-length record, Born Pink.
The mini album features five tracks — “Go,” “Me and My,” “Champion,” “Fxxxboy,” and the single, “Jump.”
Members Jennie, Lisa, Rosé and Jisoo have previously performed “Jump” during their recent world tour stops, building anticipation among fans ahead of the official release.
Along with the album, the quartet also released an edm-laced music video for their title track “Go” which has gained millions of views just a few hours after its release on February 27.
Million-copy seller
According to the group’s agency, YG Entertainment, citing data from Hanteo Chart, the “Deadline” mini album has already sold 1.46 million copies on the day of its release.
It surpassed Aespa’s 2023 mini album My World, which sold 1.37 million copies on its first day.
“The figure not only sets a record for the group but also marks the highest first-day sales for a K-pop girl group in history,” YG said, as cited by Korea JoongAng Daily.
YG Entertainment also said the new album reached No. 1 on iTunes album charts across 32 regions, while lead track “Go” performed strongly on major domestic streaming platforms.
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YouTube record-breaker
Prior to the album’s release, BLACKPINK became the first artist to reach 100 million subscribers on YouTube, cementing their status as one of the leaders in the digital entertainment world.
In a video message posted on the platform, the members thanked their fans, known as Blinks, for their unwavering support, as well as YouTube for providing a space where they can connect with audiences around the world.
To mark the milestone, YouTube presented the group with a custom Red Diamond Creator Award, recognizing their record-breaking achievement.
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