Malls, hotels and private businesses across Davao City in the Philippines will offer discounts throughout August as part of this year’s Kadayawan Festival, organisers say.
The ‘Big KadayaONE Sale’ runs from 1 to 31 August, alongside the ‘Kada Kada Bazaar’, which opens on 7 August at Ramon Magsaysay Park.
Together, the two initiatives represent an effort to integrate retail and hospitality promotions into the city’s best-known annual festival, rather than treating them as separate, parallel events.
Bid to draw both residents and tourists
Davao Tourism Association President Nicole Hao Bian Ledesma said the sale is intended to draw both residents and visitors into shops, restaurants and hotels throughout the month.
“One of the biggest events this year is our Kadayawan Big Sale,” she said in an interview with the Philippine News Agency.
“It’s a month-long campaign where tourists and locals alike can enjoy big discounts and special promotions when they shop, dine and explore Davao.”
The scale of the discounts has not been disclosed publicly.
However, the campaign’s month-long duration distinguishes it from the flash sales and shorter promotional periods more commonly associated with festival-related events elsewhere in the country.
At Ramon Magsaysay Park, the ‘Kada Kada Bazaar’ will provide 64 stalls for entrepreneurs from Davao, known locally as Dabawenyos, offering food and recreational activities.
Vendors are expected to sell street food, artisan snacks, desserts, beverages and plant-based dishes, catering to a wide range of visitor preferences.
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Place for families to visit
The bazaar will also feature attractions aimed at families, including inflatable playgrounds, children’s play areas, gaming booths, Zumba sessions, face painting and photo booths, thus positioning the venue as a destination for a full day out rather than simply a marketplace.
City Tourism Operations Office head Willenito Tormis Jr said the participation of hotels, malls and other businesses reflects a broader collaborative approach to this year’s festival, rather than one organised solely by the local government.
“The hotels and malls are also participating this year and are really grateful,” Tormis said.
“It is because our Kadayawan is not just organised by the city; it is a collaboration with the private sector and everyone involved.”
Tormis added that he expects both residents and visitors to experience what he described as the warmth and culture of the Kadayawan spirit throughout the month.
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