Jakarta is set to join the growing list of Southeast Asian cities hosting a branch of Hanoi-founded coffee chain Cong Ca Phe, as it prepares to open its first Indonesian outlet at Gandaria City in South Jakarta in the coming months.
The opening extends a footprint that already includes Malaysia and the Philippines within the region, alongside locations in South Korea, Taiwan, Canada and France.
It will make Indonesia the brand’s seventh market as it expands its offering of Vietnamese coffee and heritage-inspired branding.
The company told Inside Retail Asia that Indonesia had featured prominently in requests from its existing customer base, suggesting that demand played a role in the decision to expand.
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An ‘experience that goes beyond coffee’
“Indonesia has also been one of the most requested international markets among Cong Ca Phe’s customers,” the brand said, adding that the Jakarta launch was designed to remain faithful to its roots rather than move away from them.
“The brand’s debut reflects its commitment to introducing Cong Ca Phe in a way that remains true to its Vietnamese heritage while creating a meaningful connection with Indonesian consumers through an authentic cafe experience that goes beyond coffee.”
The Gandaria City store will serve the chain’s signature Vietnamese Coconut Coffee alongside other Vietnamese coffee styles, non-coffee beverages and Vietnamese-inspired dishes.
Coffee beans and key ingredients will be imported directly from Vietnam rather than sourced locally, a choice that preserves the brand’s stated emphasis on authenticity while adding logistical considerations to the operation.
Unlike some of its other international branches, the Jakarta opening has been framed by the company as a trial rather than a confirmed first step towards a wider Indonesian rollout.
Cong Ca Phe said any further expansion in Indonesia would depend on how the Gandaria City store performs.
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