Music industry pushes for transparency with AI labelling initiative

AI Music
AI Music

The International Federation of the Phonographic Industry (IFPI), an organization that represents the recording industry worldwide, and the Recording Industry Association of America (RIAA), an organization that represents the United States recording industry, have announced two new labels to indicate whether a music has been made with the use of artificial intelligence (AI).

One of the labels will identify music that is predominantly “AI-generated,” which means that AI was used to produce all or most of the recording’s creative elements. 

This includes lead vocals and “key” instrumental tracks that are AI-generated and tracks that are entirely generated from AI prompts.

The second one will label music as “AI-assisted,” which means that it was still mainly composed by humans and expresses human creativity but includes “some expressive elements” produced by AI. 

The main instrumental tracks and lead vocals, however, must be performed by humans.

According to the organizations, the labelling will be voluntary with the goal of “broad, global adoption.”

“Fans want to know whether and how generative AI has been used,” the chief executives of IFPI and RIAA said in a prepared statement.

“These labels will provide an immediately understandable and easily scalable approach to transparency.”

Other organizations, including the Grammys and the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA), backed the initiative.

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Streaming platforms open to adopt AI-labelling system

The Digital Media Association (DIMA), a trade group representing streaming companies worldwide, showed positive support for the proposed AI-labelling plan.

“DIMA has long advocated for the creators, owners, and distributors of music to provide accurate and timely metadata on all music released and distributed to streaming services,” DIMA’s chief executive officer Graham Davies stated.

DIMA added that it was closely monitoring the labelling announcement and anticipated receiving more precise and in-depth AI metadata to boost transparency.

Several music platforms have started their own initiatives for disclosure of AI usage in music tracks.

Spotify last year announced new initiatives to support AI disclosure and fight impersonation. 

In April, it introduced a “Verified by Spotify” label to indicate that users can “trust the authenticity” of an artist.

Meanwhile, Deezer, who systematically flags AI-generated music, recently reported that nearly half of new uploads contain AI. 

It introduced a 99.8% accurate “AI music detector” in June.

Apple Music has implemented metadata tags requiring labels and distributors to disclose AI use.

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By Ciara Mina

Ciara graduated with a degree in Broadcast Communication from the Polytechnic University of the Philippines in 2022.

Between working as a News Editor and being a devoted fur mom to one adopted dog and four cats - thanks to the 'cat distribution system' - she still manages to squeeze in time to smell flowers, visit the beaches of her hometown, and end her day with a good sudoku puzzle.

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