There’s really no stopping P-pop Kings SB19 from cementing their growing influence beyond the Philippines, as they recently signed with the United Talent Agency (UTA) for global representation, reinforcing their position as a leading Filipino act on the global music scene.
SB19 joins global talent agency UTA
In a statement, UTA Music said SB19 is considered one of Southeast Asia’s most influential music acts, with its massive global following, chart-topping songs, and award-winning performances.
UTA is one of Hollywood’s premier “Big Four” talent agencies, along with Creative Artists Agency, William Morris Endeavor, and Independent Artist Group. The company represents a variety of musicians, including Bad Bunny, Christina Aguilera, and Cardi B, among others.
UTA mentioned that their partnership with SB19 will cover different areas of the group’s career, such as live tours, brand deals, and opportunities that will help them grow globally.
“Since their debut in 2018, SB19 has become one of the most influential acts in Southeast Asian music, amassing over one billion career streams and cultivating a passionate global fanbase known as ‘A’TIN,” the record label stated.
As the group gears up for upcoming concerts and new achievements, this collaboration marks an exciting new chapter for SB19, made up of members Pablo, Stell, Josh, Ken, and Justin.
Major milestones and global reach this year
So far this year, the P-pop Kings have achieved major domestic and international milestones.
They released their “Wakas at Simula” album and surpassed one billion career streams on Spotify. The album also had a successful debut on the international stage, landing the No. 17 spot on the Billboard Japan Top Album Sales Chart.
In April, the group held their highly anticipated “Wakas at Simula: The Trilogy Concert Finale” at SMDC Festival Grounds. The concert marked SB19’s biggest-ever sold-out solo concert in the Philippines.
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What’s next for SB19?
Even after their concert finale, fans can look forward to more appearances on the international stage as SB19 becomes the first-ever Filipino group to perform at Lollapalooza in Chicago on July 30.
On August 8, the group will headline a show at Graton Resort & Casino in Rohnert Park, California, for their “I WaS There” Thanksgiving Fanmeet.
The quintet is also set to perform at the Osaka leg of the Summer Sonic Festival on August 14.
As SB19 continues to break barriers and reach new milestones, the group continues to prove that its rise is far from over. With more opportunities to showcase their talents globally, one thing is clear: for SB19, the only way is up.
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Ciara Mina 
Jheruleene Anne Ramos