Pop megastars Sabrina Carpenter, Charli XCX, Benson Boone join a whole host of other artists, actors, and influencers in one of the most star-studded Super Bowl advertising rosters to date.
With almost 130 million viewers expected to tune in and each ad costing an eye-watering $8 million per 30-second slot, companies have been piling in celebrities for the ad break of the most watched sporting event in the US.
Which stars will feature in the Super Bowl adverts?
Sabrina Carpenter
Disney-turned-pop superstar Sabrina Carpenter features in Pringles’ advert, building the perfect boyfriend out of the iconic crisps – tasty!
Charli XCX & Rachel Sennott
Another ‘Moment’ for Charli XCX as she joins actress Rachel Sennott in drinks brand Poppi’s brat summer-inspired advert.
Benson Boone & Ben Stiller
“Beautiful Things” singer Benson Boone and actor Ben Stiller are brothers in this musical comedy ad for grocery delivery app Instacart.
Ben Affleck, Jennifer Aniston, Matt LeBlanc & Jason Alexander
Ben Affleck brings together ‘Friends’ stars Jennifer Aniston and Matt LeBlanc, as well as ‘Seinfeld’ star Jason Alexander, in this ensemble advert for Dunkin’ Donuts.
Kendall Jenner
Fanatics Sportsbook bets on Kardashian sister Kendall Jenner to bolster its Super Bowl ad, focusing on the superstition behind her successes and failures.
Post Malone, Peyton Manning & Shane Gillis
Post Malone returns for his fifth run in a Bud Light Super Bowl advert and is joined by former NFL player Peyton Manning and comedian Shane Gillis, where chaos will ensue to Whitney Houston’s hit “I Will Always Love You”.
Lady Gaga
In this advertisement for fin-tech mortgage platform Rocket and Redfin, Gaga sings “Won’t You Be My Neighbour?”, the iconic theme tune from ‘Mister Rogers’ Neighbourhood’.
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George Clooney
George Clooney makes his Super Bowl debut in this advert for food delivery platform GrubHub, which promises to “eat the fees” for orders over $50.
Emma Stone
Another debutante is actress Emma Stone, who features in Squarespace’s film noir-esque advert about securing domain names.
Bradley Cooper, Matthew McConaughey & Parker Posey
Uber Eats mashes ‘Dazed and Confused’ actors Matthew McConaughey and Parker Posey with Bradley Cooper in this conspiracy-fuelled ad.
Bowen Yang, Jon Hamm & Scarlett Johansson
Bowen Yang stars in Ritz cracker’s beach-set advert alongside Jon Hamm and Scarlett Johansson.
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Sam Neill, Laura Dern & Jeff Goldblum
Sam Neill, Laura Dern and Jeff Goldblum reprise their iconic ‘Jurassic Park’ roles to advertise Xfinity’s Wi-Fi.
Chris Hemsworth & Elsa Pataky
Real-life couple Chris Hemsworth and Elsa Pataky feature in Amazon’s Alexa+ ad, just one of several AI adverts to appear at the Super Bowl.
Bad Bunny
During the half-time show, all eyes will be on headliner Bad Bunny, who is expected to sing the event’s first fully Spanish-language set.
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