Global music icon Bad Bunny ignited a wave of social media support following his historic Super Bowl LX half-time performance – a vibrant celebration of Puerto Rican culture and a powerful political message of unity and resilience.
Millions of viewers around the world tuned in as the reggaeton superstar transformed Levi’s Stadium into a visual homage to his homeland and delivered an unforgettable show that quickly became a trending topic across platforms.
Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, opened the Apple Music-sponsored event with hits like “Titi Me Pregunto” and “Yo Perreo Sola”, weaving together striking imagery of Puerto Rican life – from sugarcane fields to neighborhood bodega scenes – into a cultural showcase and a political statement.
Special guests Lady Gaga, Ricky Martin and Cardi B enhanced the spectacle, marking a moment many viewers called a “love letter to Puerto Rico”.
The climax of the performance struck a chord online. Bad Bunny held aloft a football emblazoned with the words “Together we are America” and proclaimed “Mi patria, Puerto Rico, seguimos aquí” – translated as, “My homeland, Puerto Rico, we are still here”.
A giant screen behind him also displayed a message, “The only thing more powerful than hate is love”, resonating deeply with audiences and referencing themes he previously championed in his Grammy Awards speech.
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Responses on social media
Social media users, athletes and celebrities lauded Bad Bunny’s energy and inclusive message.
As of this writing, a video from the NFL’s TikTok account featuring Bad Bunny calling out different American countries has received seven million likes and over 40 million views.
“He said ‘God bless America and named the countries OF AMERICA. Too often folks will say ‘God bless America’ and they only mean the United States. No, God bless ALL OF AMERICA. Give him another Grammy, this was fire,” one netizen commented.
“It’s bigger than the music, but y’all not ready for that conversation yet,” another said.
On X, @JalenBrunson and @JJWatt were among prominent figures posting gratitude and praise, with many others echoing sentiments of pride and unity.
The digital response was not without controversy.
Some critics questioned the choice of a largely Spanish-language set and interpreted the performance as inherently political.
But many defenders noted that Puerto Ricans are US citizens and that Bad Bunny’s message spoke to broader themes of American diversity and solidarity.
Additionally, supporters pointed out that the NFL’s decision reflects the league’s evolving global audience and growing appreciation for Latin American contributions to culture and sport.
By the end of the night, #BadBunny and #SuperBowlHalftime were among the top trends worldwide.
It cemented not only as a standout musical moment but as a social milestone in Super Bowl history.
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